The Importance of Social Media post was met with huge success. I felt confident that I was doing something right, after all, I didn’t get to over 5 million views without knowing a thing or two about social media. At least that’s what I though! Understanding SEO rankings, google rankings, and alexa.com stats are well outside of my comfort zone. I started blogging because I love to write and I love to read the writings of others. I was a teacher for 8 years and when I decided to be a stay-at-home mom, I missed daily life in the classroom; I longed to be reading, writing, teaching, learning, interacting with students… the list is endless. Blogging brought that happiness back into my life. It was the perfect solution. I can stay at home with my daughter, manage home life, and still have that immersion in the writing world. But I would be lying if I said growing in readers and viewers wasn’t important to me. I check my blog stats at least twice a day and seeing the numbers rise and the followers grow brings a smile to my face every time. Alexa.com has a permanent position on my most opened pages and I can tell you my wordpress.com views almost down to the hour. I assumed that linking to other sites must always be a good thing. How could it be bad? After only a few hours of research, I learned a few more things about SEO and link building and it’s not what I expected.
Using sophisticated link analysis, search engines can discover how pages are related to each other and in what ways. Through links, engines can not only analyze the popularity of a website and page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Links are a very good way of identifying expert documents on a given subject. Looking at Bucket List Publications, I target an audience which is curious to discover something new, unique, and adventurous. I focus on adventure travel and bucket list related items. Linking to other adventure travel sites and bucket list seekers can be beneficial, while linking to home design may not relate to our “expertise”.
In a two day period of adding links to lesleycarter.wordpress.com, I went from a 62,304 rank in the US to an 85,002 rank. Adding links was the only change in my blog. In fact, my wordpess.com views were higher during those two days, which would have normally increased my rankings.
It’s important to consider how you link to others and how many links you include on your site. On my “Friends” page, I’ve narrowed the links down to mostly travel sites and photography pages. While following and “liking” sites, doesn’t hurt my rating, at least I don’t think – I’ll get back to you on that one, linking to too many sites is not beneficial to anyone.
If I’ve linked to your site in the past, but it’s no longer on my page, I’m now following your site and I will check back regularly. Social shares such as tweets, likes, and follows are considered a far superior and more lasting way to promote the popularity of content than any other method.
Traveling and adventure are as much a part of my life as family and friends. Experiencing new continents, countries, and cultures, with my daughter and my husband at my side, is a dream come true. Thank you for sharing in my journey and may the world be at your doorstep.