While I was in Fiji, I noticed that the other travel writers were hooked on Instagram. I’d bought into Facebook, Twitter, Pinterest, and Google+ but Instagram just seemed like another time consuming social media site and I couldn’t keep up. It was inevitable, though, so I gave it a go. Low and behold, all of my photos appeared a whole lot better when they were on Instagram. Almost instantly, I, too, was hooked! Besides, if it brings more followers and viewers to my work, I’ll always see it as a positive marketing tool.
Now that I’m hooked, it’s hard to stop snapping photos of everything. Like everything else in my life, I’m not happy with “ok” so I’m annoyed that I need to start at the bottom. Seeing only 1,177 followers is depressing. I should be overjoyed to see such a jump in a few short weeks; instead, I’ve been reaching ways to bring more followers, likes, comments, and overall interaction to Instagram. I want to master the science behind it and grow in success.
One thing that I’ve learned is that tagging photos is a good way to get users to notice your photos. Lots of users browse keywords using Instagram’s search function, so if you tag your photos with descriptive keywords, they’re more likely to be discovered by other people.
For example, if you tag a photo of your beach sunset with hashtag #sunset in the description of the photo, users browsing through the #sunset tag in an Instagram search should see your photo.
They might like it, comment on it, start following you, or follow the link back to your blog.
Here’s a list of the top 5 hashtags used on Instagram:
1. #love: “Love” is the number one most popular hashtag used on Instagram. People can use it for pretty much almost any photo, which is why it’s probably so popular.
2. #beautiful: With so many great filters that can make an ordinary photo look awesome, “beautiful” is an extremely popular word that is constantly used on Instagram.
3. #summer: “Summer” seems to be the most popular season for all Instagram users. From beach photos to sunsets, this tag usually turns up some colorful results.
4. #instagood: “instagood” tends to feature images instagramers are proud of. Although I haven’t used this one yet, it appears on all of the top Instagram lists.
5. #photooftheday: The individual who created this tag chooses a popular photo from this tag group and includes it in an online gallery, kind of like a contest/challenge.
What strategies do you use? Do you have a game plan or do you just happily post whatever gives you inspiration? I’d love to hear your thoughts.
Currently, my Instagram is a glimpse into my life of travel, adventure, and family. I have no shame when it comes to posting embarrassing photos. From my kiddie pool wipe out to dancing on a bar with my family, you can find it all on http://instagram.com/bucketlistpublications/! I thought about only including photos from my travels, but that just wouldn’t be fun and it certainly wouldn’t be a reflection into my real life.